Most of the hype surrounding cloud often comes with a US perspective, particularly considering the provenance of the market’s heavyweights. But despite the US enjoying great success in this area the European market landscape is a completely different challenge. So what can European hosting companies do to cut through the noise of the competition and be heard in the cloud market? Here are 7 key success factors that will help any hosting company transform the way they are approaching and capitalizing on cloud computing.
In working with a broad cross-section of cloud and hosting providers , I have gained insight about what drives success in the market. The 2013 survey of over 400 service providers in 17 European countries and the US, examines the state of play in the European cloud market and how service providers are addressing the growing demand for cloud.